The 2024 Dell Technologies Partner Program: Driving Collaboration and Growth

The 2024 Dell Technologies Partner Program is an exciting initiative designed to foster collaboration and mutual success between Dell Technologies and its partners. It sets the groundwork for the anticipated 2025 Dell Partner Program Enhancements. With a focus on strategic collaboration and growth, it effectively aims to align partners with Dell’s business objectives. In this article, we will explore key aspects of the program and what it means for partners moving forward.

2025 Dell Partner Program Enhancements

The 2025 Dell Partner Program Enhancements will further strategic collaborations, a central tenet of the Dell Technologies Partner Program. Partners significantly contribute to Dell’s business strategy, accounting for approximately 50% of Dell’s net revenue and over 60% of new and reactivated buyers in the last four quarters. These statistics highlight partners’ crucial role in driving Dell’s success.

The program emphasizes strengthening partnerships through enhanced collaboration and aligns with the successful Partner First Strategy for Storage. Dell aims to create strategic incentives that benefit both the company and its partners. This focus helps cultivate a thriving ecosystem for innovation and growth. For an insightful look at how this strategy accelerates growth, visit Dell Partner Program Accelerates Growth Opportunities Across Family of Businesses.

Enhanced Profit Potential and Market Opportunities

The 2024 program introduces substantial enhancements in profit potential, particularly with Dell’s APEX Infrastructure offerings, which see increased earning potentials. Categories like Client+ and ProSupport Plus benefit from these changes. Transitioning from Project Harmony to Partner ProServices integrates Dell Services seamlessly into partners’ offerings, thereby increasing their value.

New competencies in crucial areas such as Data Science & AI, Edge Solutions, and Sustainability & ESG are being introduced. These competencies align with evolving customer priorities and validate partners’ expertise in fields that matter most today. This alignment creates exciting new market opportunities for partners, highlighted in the blog article on Seizing Opportunities to Win Together.

Modernized Partner Experience

A modernized partner experience is a key goal of the program with Dell focusing on expanding digital connectivity for partners. Offering self-serve capabilities reduces complexity in order processes and empowers partners with tools designed for future growth and profit potential. For more information on how these programs are showcased at major events, see Dell’s participation in future conferences, such as NVIDIA GTC 2025.

An expansion in server Point of Reference (PoR) eligibility also occurs. Partners can qualify for New Business Incentive (NBI) server accounts, rewarding partners who achieve more than $15K in server revenue from NBI accounts. Such initiatives incentivize deeper engagement with Dell solutions.

Streamlined Engagement and Cross-Selling

The program’s streamlined engagement allows partners to cross-sell smoothly across the Dell Technologies family of brands. Clear roadmaps and substantial investments in training and development help partners capture more deals and ultimately increase their growth potential. For more scheduling opportunities and events, visit the Dell Partner Events Calendar.

Alignment with Market Demands

The program is designed to keep pace with the evolving IT landscape, supporting technological progress while ensuring alignment with market demands, particularly the shift towards channel-driven sales and sustainable solutions—a necessary adjustment as the market evolves. To learn more about the recent program changes, read Dell Technologies Announces 2024 Partner Program Enhancements.

Frequently Asked Questions (FAQ)

What is the focus of the 2024 Dell Technologies Partner Program?

The program focuses on enhancing partner collaboration, offering increasing incentives, and addressing market and customer demands.

How does the program enhance profit potential for partners?

It introduces higher profit potentials, particularly for Dell APEX Infrastructure offerings alongside Client+ and ProSupport Plus categories.

What new competencies are being introduced in the program?

New competencies in areas like Data Science & AI, Edge Solutions, and Sustainability & ESG are part of the enhancements.

How does the program modernize the partner experience?

The program modernizes through increased digital connectivity, self-serve options, and future-ready tools for better profitability.

In conclusion, the 2024 Dell Technologies Partner Program presents significant opportunities for partners. With a strong focus on collaboration, profit potential, and market alignment, it sets a robust framework for success. As Dell Technologies continues to evolve, so will the opportunities for partners to grow, collectively navigating the IT landscape’s challenges and unlocking new avenues for business and collaboration.