Manfred Harrer’s New Role in Hyundai Motor Group

Hyundai Motor Group continues to innovate in the automotive landscape. A significant change has taken place with the appointment of Manfred Harrer. He has been named Executive Vice President and Head of the newly established Genesis & Performance Development Tech Unit.

Manfred Harrer Genesis Tech Unit Appointment and Role

Harrer’s appointment marks an important milestone for Hyundai. The Genesis & Performance Development Tech Unit will work within the Hyundai-Kia Research & Development Division. This unit is crucial for enhancing the company’s performance and R&D capabilities.

Responsibilities and Expectations

Harrer has a clear set of responsibilities. He will focus on improving the R&D competitiveness of the Genesis, Hyundai, and Kia brands. His role will also be vital in guiding the Group’s transition to electrification. The automotive industry is rapidly changing. With this shift, the focus on electric vehicles is more critical than ever.

Enhancing Performance Attributes

Another essential expectation from Harrer involves boosting performance attributes. He will implement advanced technologies that enhance the driving experience. This includes capabilities like advanced driver-assistance systems (ADAS). Harrer’s expertise in performance will elevate the standards of future vehicles from these brands.

Guiding Electrification

The electrification journey is underway. Harrer will play a significant role in this transition. His goal is to ensure that Hyundai becomes a leader in electric vehicles. This includes not only making electric models but ensuring they perform at the highest levels.

Career Background

Manfred Harrer brings a wealth of experience to his new role, spanning over 25 years. He has worked in both automotive and tech sectors since 1997. His career includes various significant positions that demonstrate his expertise.

Previous Roles

• Apple Inc.: Senior Director of Product Design Engineering
• Porsche AG:
  • Vice President Product Line Cayenne
  • Vice President Chassis Development and ADAS
  • Director Vehicle Dynamics and Performance
• BMW Group: Manager of Pre-Development Lateral Dynamics
• Audi AG: Chassis Engineer

Educational Background

Harrer has solid academic credentials. He holds a PhD in Mechanical Engineering from the University of Bath in the UK. He also possesses a Dipl.-Ing (FH) in Automotive Engineering from the University of Applied Sciences Munich in Germany.

Impact on Hyundai Motor Group

Harrer’s leadership is expected to have a profound impact on Hyundai Motor Group. His experience will significantly enhance the development of future Genesis models. Luxury high-performance vehicles will benefit from his technical prowess and innovative vision.

Accelerating Electric Vehicle Development

The automotive industry’s future lies in electric vehicles. Harrer’s initiatives will expedite Hyundai’s transition to this new norm. His role places him at the forefront of ensuring that Hyundai stays competitive in the EV market.

Quotes and Commitment

Harrer has expressed his gratitude for this opportunity. He emphasizes his commitment to Hyundai Motor Group. He believes in the Group’s vision for advanced mobility solutions. This belief will guide his efforts as he embarks on this new journey.

Known Technical Characteristics

The Genesis & Performance Development Tech Unit has specific technical focuses. Enhancing performance attributes is paramount. The team will work on electrification and advanced technologies. This involves both ADAS and software development. Harrer’s experience in chassis development and electronic systems is crucial for success in these projects.

Frequently Asked Questions (FAQs)

Who is Manfred Harrer and what is his new role?

Manfred Harrer is a seasoned expert in the automotive and tech industries. He has been appointed as the Executive Vice President of Genesis & Performance Development Tech Unit.

What are Manfred Harrer’s key responsibilities in his new role?

Harrer will work on enhancing R&D competitiveness and improving performance attributes for Genesis, Hyundai, and Kia vehicles. He will also support the Group’s electrification efforts.

What is Manfred Harrer’s background and experience?

Harrer has extensive experience spanning 25 years. He has held significant positions at top companies like Audi AG, BMW Group, Porsche AG, and Apple Inc.

How will Manfred Harrer’s appointment impact Hyundai Motor Group?

His leadership is expected to drive improvements in the development of high-performance Genesis models. This will also help expedite the transition to electric vehicles. For more information, you can visit the Hyundai official news release.