Experience Genesis at White Turf 2025: A Unique Blend of Luxury and Innovation

Genesis White Turf 2025 Hospitality

White Turf is a prestigious event held annually in St. Moritz, Switzerland. Known for its spectacular setting, it hosts international horse racing on snow. This exclusive gathering has been a cherished tradition since 1907. Visitors to White Turf enjoy not only thrilling races but also gourmet catering, music, and art exhibitions. As part of the event’s grandeur, Genesis White Turf 2025 Hospitality adds a layer of opulence and innovation.

Genesis Vehicles Featured

GV70 Snow

The GV70 Snow made its debut at White Turf during the 2024 opening weekend. This remarkable vehicle is a collaboration between Genesis and Delta 4×4. It represents the pinnacle of adventure cars, designed especially for winter sports enthusiasts.

Equipped with specialized winter sports equipment, the GV70 Snow features a bespoke roof rack alongside Vision X LED bars. These enhancements ensure visibility in harsh winter conditions. Additionally, the car comes fitted with BF Goodrich KO2 tires, providing exceptional grip on snow and ice. The widened wheel arches and Baja Design Fog Lights further enhance its off-road capabilities. Learn more about its debut at the Genesis Newsroom.

GV60

The GV60, an all-electric luxury crossover, also captured attention at White Turf. This electric vehicle was showcased during the Family Day festivities in an exciting race against a trotter named Votre President. Showcasing its impressive performance, the GV60 won the second race, leaving spectators amazed. Discover the innovative design of this vehicle’s concept at the Genesis GV60 Mountain Intervention Vehicle Concept.

Hospitality and Experiences

‘Son-Nim’ Hospitality

Genesis elevated the White Turf experience with its unique ‘Son-Nim’ hospitality. This approach offers exclusive experiences to visitors, including test drives of the Electrified G80, Electrified GV70, GV60, and the new G90 saloon. Attendees could take these models for a spin at the Genesis Test Drive location, conveniently situated at the entrance of the White Turf Village.

Luxury Experience Raffle

In addition to its hospitality offerings, Genesis hosted a luxury experience raffle as part of the Prix D’Honneur. This exclusive opportunity included a Genesis vehicle for a weekend, an overnight stay at a selected partner hotel, and a bespoke piece of art created by the talented Swiss design artist Ginny Litscher. This raffle added an extra layer of excitement and engagement for event attendees. See more about the event’s offerings at the White Turf Program.

Concept Vehicles and Innovations

GV60 Mountain Intervention Vehicle Concept

Though not specifically highlighted at White Turf 2025, the GV60 Mountain Intervention Vehicle Concept represents Genesis’s forward-thinking approach to electric vehicles. Unveiled at the World Economic Forum in Davos, this concept vehicle is tailored for alpine rescue missions.

The GV60 Mountain Intervention Vehicle features rugged tracks for enhanced traction in snow and ice. It is also equipped with essential medical supplies and advanced communication systems. This innovative vehicle underscores Genesis’s commitment to versatility and practicality in extreme conditions.

Known Technical Characteristics

GV70 Snow

The GV70 Snow boasts impressive technical specifications, making it an outstanding choice for adventure seekers. It comes with a bespoke roof rack designed for carrying outdoor gear, Vision X 40-inch LED bars for superior illumination, and BF Goodrich KO2 265/60R18 tires for optimal traction. Moreover, with increased ground clearance and widened wheel arches, this vehicle excels in off-road scenarios.

GV60

The GV60 is an all-electric luxury crossover that combines elegance with effective performance. While the standard features are impressive, the Mountain Intervention Vehicle Concept showcases its adaptability. It is equipped with rugged tracks for improved stability on slippery surfaces and includes vital medical supplies for emergency situations.

Frequently Asked Questions (FAQs)

What is White Turf St. Moritz?

White Turf is an annual event in St. Moritz, Switzerland, offering a unique mix of international horse racing on snow, gourmet catering, music, and art exhibitions. This tradition has been celebrated since 1907. Learn more about the event at its official website.

What Genesis vehicles were featured at White Turf?

The prominently featured vehicles were the GV70 Snow and GV60. The GV70 Snow is known for its off-road capabilities, while the GV60 took part in a race against a trotter horse.

What is the ‘Son-Nim’ hospitality offered by Genesis?

‘Son-Nim’ is Genesis’s exclusive hospitality experience, which provides opportunities for test drives of various Genesis models and additional luxury perks such as overnight stays and custom art pieces.

Is the GV60 Mountain Intervention Vehicle Concept related to White Turf?

While not directly featured at White Turf 2025, the GV60 Mountain Intervention Vehicle Concept showcases Genesis’s innovative approach to electric vehicles. This innovation aligns with the brand’s commitment to performance and sustainability.

Conclusion

White Turf 2025 presented a splendid showcase of luxury, innovation, and sportsmanship. Genesis’s participation not only highlighted their impressive vehicles but also underscored their commitment to delivering unique experiences in stunning settings. With events like these, Genesis continues to capture the imaginations of car enthusiasts and luxury seekers alike.